BLACKPINK to release ‘Shut Down‘ MV for their 2nd regular album ‘Born Pink’.
BLACKPINK will release their 2nd full-length album ‘BORN PINK‘ at 1 PM on the 16th. The title song is ‘Shut Down’.
A representative from YG Entertainment said, Blackpink “Shut Down” is a song that combines both classic and trendy hip-hop beats in an impressive way.
The BLACKPINK new album ‘Born Pink’ consists of a total of 8 tracks. Starting with the pre-release song “Pink Venom”, the title song “Shut Down“, “Tyap Girl”, “Yeah Yeah Yeah“, “Hard to Love“, “The Happiest Girl“, “Tally“, and “Ready For Love“.
BLACKPINK comeback is attracting the attention of fans around the world. The fact that it is a comeback with a full group after almost two years is making the fans very excited.
BLACKPINK expressed their feelings as this is their first comeback with a full group in about two years. The members said, “I’m really excited to be able to share BLACKPINK’s unique identity in ‘Born Pink.’
Prior to the album release, Blackpink member Rosé compared new album with the ‘THE ALBUM’ and said, “If the 1st album focused solely on ‘music’, this album is like BLACKPINK title, ‘Born Pink‘. We wanted to express our essence.

Q&A with Blackpink regarding the upcoming album “Born Pink“.
Q. How do you feel about the release of your 2nd full-length album Born Pink ?
Blackpink Jisoo: As it is an album that I worked hard on for a long time, I am very excited and excited. Since the pre-released song ‘Pink Venom’, so many people liked and enjoyed it, so we also had a lot of fun and fun. Thanks to this, I was able to make a comeback with good tension. Most of all, I am most curious about the fans’ reaction because I wanted to repay the fans. When the album comes out, I think the first thing to do is to look for the reaction of the fans.
Q. How was the process of working on your 2nd album Born Pink?
Blackpink Jenny: As always, working with the members was fun. From the beginning of the Born Pink album concept meeting to the last moment of the recording, new ideas continued to pour in. By examining each other’s thoughts and feelings in more detail, we were able to bring out something deep inside. We exchanged feedback with each other and realized that the four of us shine the most when we are together. Above all, it was so reassuring and fun to work with YG producers who know us well. I am very satisfied because it seems to be filled with works created by sharing musical synergy.
Q. What’s your first impression of the title song ‘Shut Down’?
Blackpink Lisa: We all got together in the recording studio and listened to the demo song, but as the intro started, all the members looked at each other without saying anything. They looked into each other’s eyes and said, ‘This is the title song!’ (laughs) While listening, I naturally imagined the performance. That much, we were convinced that our Blackpink was well exposed and that it was the music that Blackpink could express well.
Q. Please introduce the title song ‘Shut Down’.
Blackpink Jenny: ‘Shut Down’ is a song that takes the charisma that Blackpink has consistently shown to the next level. The harmony of classic and trendy hip-hop beats is impressive, and it has a new yet addictive charm. The witty lyrics that are sensibly released or the point choreography that intuitively unravels ‘Shut down’ seem to be interesting elements. I hope that the emotions and thrills we felt for the first time can be conveyed to everyone who listens to the music.
Q. What is the point of watching the music video for the title song ‘Shut Down’?
Blackpink Jisoo: The set reminiscent of ‘Shut down’, hip props, and the overall strong atmosphere of the styling went well with the music. If you look closely at the music video, Blackpink’s existing hit songs are hidden everywhere. You can also see us acting freely in it, so please look forward to it.
Q. How about a little world tour spoiler for the fans?
Blackpink Rosé: It’s busy, but it’s also very rewarding. Seeing our fans happy each time the things we have prepared are released one by one gives me strength and makes me feel as if I am gaining more energy back. During this Born Pink concert, numerous stages will be unveiled for the first time. It’s been a while since I’ve been on a world tour, so the members and staff are all working hard to prepare. ‘Blink! See you soon! miss you!’
Blackpink Lisa : “It’s been a while since we did the world tour! The excitement of meeting Blink around the world grows day by day. There are a lot of changes because I keep trying new things because I want to show and contain a lot. I can’t pick and tell you right now, but I’m preparing a nice stage that you’ll miss and look forward to ‘Born Pink’ World Tour, and new stages you can’t even imagine, so I hope you’ll come and enjoy it with your own eyes. ‘Blink! Before that, listen to a lot of regular albums and memorize all the songs!’.
[Rhea, K-pop Updates]