According to the ‘2021 Global Hallyu Trend’ handbook published by the Korea International Cultural Exchange Agency today (3rd August), the export of Korean cultural contents last year increased compared to 2019, before the outbreak of Corona 19, and the consumption of Hallyu contents abroad also increased compared to the previous year.
The genre that consumed more than before the outbreak of Corona 19 was video content with non-face-to-face consumption.
On the other hand, it was analyzed that the content of products and services where face-to-face consumption is important has decreased.
According to ‘2021 Global Hallyu Trend’, BTS and Lee Min-ho were selected as Korean singers and actors Choi Sun-ho for three consecutive years from 2018.
BTS recorded a preference of 10.3% in 2018, but in this survey, their popularity more than doubled in two years with a response rate of 22.0%.
BlackPink, who ranked second in the K-Pop Star with Choi Sun-ho, also jumped from 3.8% to 13.5% during the same period and has been holding this position since 2019.
The ‘2021 Global Hallyu Trend’ states, “The gap between the first and second-placed groups and the third-placed groups such as TWICE, Big Bang, and EXO, led by Psy, is widening year by year, and no new singers have entered the top five for three years. Popularity bias and fixation are intensifying,”
The same goes for actors. Lee Min-ho (9.6% in 2020) also ranked first for three consecutive years, with a gap of 4.2-6.2% with the actors who ranked second. Lee Min-ho started with ‘Boys Over Flowers’ and ‘The Heirs’ in early and mid 2010, and continued to ‘The King: Eternal Monarch’ (2020), gaining high popularity.
Meanwhile, the printed version of ‘2021 Global Hallyu Trend’ is first distributed to major institutions such as central administrative agencies and the National Assembly, libraries, and related institutions. The e-book can be downloaded from the Korea International Cultural Exchange Promotion Agency.