BTS #SpotifyPurpleU global campaign

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Spotify, the world’s largest audio and music streaming platform, announced that they have launched the #SpotifyPurpleU global campaign to commemorate the release of BTS anthology album ‘Proof‘.

As part of this global campaign, Spotify has launched the #SpotifyPurpleU microsite that supports eight languages, including Korean, English, Spanish and Japanese.

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When you select a BTS song on the microsite, a custom #MyBTSProof card image is created, which you can easily share on social media.

In addition, you can count down the comeback of BTS together with fans around the world, and check the members messages about the album.

Additional videos of BTS can be found not only on the microsite but also on ‘This Is BTS’ Spotify playlist.

On Spotify official social channel, videos of BTS activities over the past 9 years series, are released by time.

In addition, the #SpotifyPurpleU campaign will be introduced on outdoor billboards in more than 10 countries, including Korea, the United States, and Brazil.

Meanwhile, Spotify announced the notable moments and records of BTS in Spotify along with the BTS new album commemoration campaign.

Monthly listeners who enjoy BTS music on Spotify have reached 35 million, and the artist page has recorded 50 million followers.

Dynamite, released in August 2020, have surpass 1 billion streams on Spotify in July 2021, and BTS joined the Spotify Billions Club as the first Asian artist and the first K-pop artist.

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In addition, the ‘This Is BTS‘ playlist has more than 6.5 million followers, the largest of any artist’s ‘This Is’ playlist on Spotify.

In addition, according to the 2021 Spotify ‘Wrapped’ year-end closing data, BTS ranked 3rd as the artist with the most number of streams worldwide, and took 4 of the top 5 K-pop streaming songs.

BTS recorded more than 25.8 billion streams on Spotify, and among the playlists directly created by Spotify users, only 78 million playlists including BTS songs were found.

In addition, the number of streaming of BTS music on Spotify is growing at an average annual rate of 184%, increasing about 185 times in 6 years.

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A BigHit Music official said, “Before the release of BTS new album, we hope that ARMYs around the world will enjoy various contents and promotions through this #SpotifyPurpleU campaign.”

A Spotify official said, “BTS, one of the world’s most loved artists, is moving the hearts of many people across countries, languages, and cultures. we are happy to be able to celebrate a meaningful album with their fans.”

[Gaurav, K-pop Updates]


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