The second most used hashtag in the world in the first half of this year was found to be ‘#BTS‘ (BTS).
If you look at the ranking of the most used hashtags in the world from January to June this year, released by Twitter to commemorate the day the hashtag was created, 5 out of the 10 most used hashtags in the world were K-pop related keywords.
150 million people used ‘#BTS‘ (Bulletproof Boy Scouts), and it became the second most used hashtag on Twitter. ‘#EXO’ (exo) and ‘#Enhypen’ have each ranked seven and eighth place.
In addition, ‘#BTSArmy’, which refers to the fandom of BTS ranked 6th, and the hit song ‘#Dynamite’ which was released last year by BTS ranked 10th in the most popular hashtag, respectively.
Not only this but the hashtag ‘#BestFanArmy‘ ranked at the 4th place, which was used by BTS fans to vote for BTS on iHeartAwards.
The most used hashtag in the first half of the year was ‘#iHeartAwards’ (iHeartAwards), an awards ceremony hosted by an American online radio broadcaster, and BTS Armys were voting for BTS.
The third most popular hashtag was ‘#WhatsHappeninginMyanmar’ (which is taking place in Myanmar) related to the military coup in Myanmar.
During the same period, a total of 7 million hashtags were used in Korea. South Korea’s hashtag usage ranks sixth in the world after Japan, the United States, the United Kingdom, India and Canada.
The hashtag was first brought to Twitter on August 23, 2007 by Chris Messina