It is analyzed that Hybe will generate more than 1 trillion won in annual sales based on the activities of artists such as BTS and Seventeen.
On the 1st, KB Securities paid attention to the 4th quarter of Hybe, which is scheduled for a BTS tour in America and a domestic concert for Seventeen.
They said, “We estimate Hybe’s operating profit to be 93.3 billion won in the fourth quarter, and it is expected that annual sales of Hybe will be 1.3 trillion won in 2021 and it will continue to break the record”.
This year’s Hybe had outstanding performances on albums and concerts. BTS’ single ‘Butter’, released in July, sold more than 1.97 million copies during the first week of release on the Hanteo Chart, placing 4th in the history of boy groups. Seventeen surpassed 1.33 million copies with ‘Attacca’ released on the 22nd of last month and ranked 6th in the Initial Chodong.
With this, BTS and SEVENTEEN proved their unrivaled album power by occupying 9 positions in the top 10 of the previous boy group Initial Chodong leaderboards. The Initial Chodong album sales tend to be directly proportional to the size of the fandom, so it is one of the main indicators to measure the size and firepower of the ‘core fandom’, the actual music purchaser.
In the first half of the Gaon Chart, BTS’s ‘Dynamite’ and Justin Bieber’s ‘Peaches’ made it to the top 10. When it comes to previously released songs and featured songs by BTS, 9 songs were listed on the charts in the first half of the year.n the second half of the year, as hit songs such as Justin Bieber’s ‘STAY’ and ‘My Universe’ with BTS and Coldplay continue to be released, music sales are also expected to be substantial.
Lee Seon-hwa, a researcher at KB Securities, said, “The average price of BTS tour tickets in LA is 170,000 won, and it is estimated that about 300,000 tickets will be sold for four Day performances, generating 51 billion won in sales. It will contribute to sales.” Hana Financial Investment selected Hybe as a recommended stock and said, “It is positive that BTS’ offline concert is scheduled for November with the highest operating profit expected in the third quarter”.
Hybe will hold a company briefing session through a live YouTube broadcast at 10 am on the 4th November and have a briefing on the present and future of Hybe. At 4 pm on the same day, a conference to announce the 3rd quarter business results will be held for analysts of domestic and foreign securities companies and major institutional investors.